Workshop – Top 10 PR Secrets for Christian Authors

December 12, 2008 by admin 

 TOP 10 PR SECRETS FOR CHRISTIAN AUTHORS
 Presented by Pam Perry


http://www.PamPerryPRCoach.com 

1.      Pray. Ask God to show you WHO to contact and WHEN.   If you are hiring a publicist, ask God to lead you to the right person.  Know in your “knower” that it is a divine connection.

2.      Be a database collector.  I have been known to go to my 30-year reunion and add folks from there to my database.  Eblasts are great. It’s called viral marketing – it spreads like virus. Have a system to stores and retrieve your names/contacts.

3.      Join groups where media attend.  I joined the National Association of Black Journalists as an associate member. I go to their meetings and some have become friends and it’s a lot easier to get things in the press if people know you. Go to CBA!

4.      Read what the “best sellers” are doing. Go to their websites. Look at their previous hits. See if you can get their galley and see what their marketing plan entailed and modify to fit your book.

5.      Ask your target market (you have defined one right) what they read, listen to and how they get their news and information – and you read the publications too. Research.

6.      Go to other author book signings. You reap what you sow and you will learn a lot in the process. They may even share their “secrets” with you.  Fellow Christian authors are never competitors…. we are all in the business of spreading the Gospel.

7.      Know what constitutes a best-seller. How many copies need to sell?  What stores report? How to they report? 

8.      Contact at least two media people a day.  Building relationships is key.  Use your “signature” on everything. Never let something go out without your website on it!

9.      Look at other author press kits. Go online and see other author’s “press rooms” on their sites. Embellish your kit to add the “best” ideas of the best.

10.     Apply at least ½ the information you know about PR and marketing from conferences, books and articles you read.  You’ll be ahead of the game for sure.

Pam Perry, www.MinistryMarketingSolutions.com
for Greater Grace Temple’s Pastor & Church Leaders Conference

www.blogtalkradio.com/ministrymarketingsolutions
www.MinistryMarketingSolutions.com
http://www.PamPerryPRcoach
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If you believe the invisible — you can do the impossible.
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visit My Blog! http://www.ministrymarketingsolutions.blogspot.com

Filed under: DAY 6 (SATURDAY), General Forum, Panels & Workshops
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Comments

10 Responses to “Workshop – Top 10 PR Secrets for Christian Authors”

  1. Patricia Neely-Dorsey on December 13th, 2008 7:21 am

    Thanks Pam for ALWAYS being a continual source of wonderful, useful, practical advice, tips, industry info. You have helped me tremendously as a first time author..and we’ve never talked or met smile)

    http://www.patricianeelydorsey.webs.com
    REFLECTIONS OF A MISSISSIPPI MAGNOLIA-A LIFE IN POEMS

  2. Patricia Neely-Dorsey on December 13th, 2008 9:13 am

    What are th most essential marketing steps to take on a verry low budget?

  3. Tee C. Royal on December 13th, 2008 9:58 am

    Wonderful tips, Pam! I will be passing them along to my Christian Fiction clients, as well as others who may find them useful. Thanks!

    -Tee

  4. Pam Perry, PR coach on December 13th, 2008 1:06 pm

    Thanks Patricia! You are a great student – which means you’ll be a great promoter.

    My friend, PR Colleague, Karen Taylor Bass has a book, “You Want Caviar But Have Money for Chitlins: A Smart, PR Guide for Those on A Budget” – she addresses this issue. Visit http://www.TaylorMadeMediaPR.Com and listen to her Blogtalk show “Caviar–Chiterlings” too.

    The best marketing steps I would tell you to do is:

    Joint promote. If you want more bang for your buck…share with someone who has the same mission and vision as you. We all work for the same boss, JESUS and we are all sisters/brothers in Christ. Just check their fruit first!

    You have to find another Christian author / speaker to network with. Maybe they are in another city and you all brand in each other’s markets. Share elists and promote each other thru workshops, interviewing each other on blogs, approaching radio stations and other media together, write about each other and submit to magazines (your resource box at the end of the article & byline will sell you and the topic of the article will sell the author). Also, review other authors in your genre on Amazon!!! Feed them leads for media in your city and they do the same.

    Really out the box: Sell each other books on your website and in your ezines! Wow.

    See the spiritual priniciples at work? GIVE – receive. Sow – REAP.

    Brainstorm ways to use synergy energy. Be on the look out for my new book on the subject. It will teach you how to use the power of partnerships to market your book, grow your business and brand your ministry.

    No one is an island – we must work together to have a real impact.

    Look at what Tee at Rawsistaz has done. It’s HER HARVEST now because she has been faithful in serving others and helping other. Just like she did with the online conference.

    She is dedicated and works hard. Put a donation through the paypal button.

    It’s here on the top right. :) You know I love any online stuff.

    God bless….

    http://www.PamPerryPRcoach.com

  5. Patricia Neely-Dorsey on December 13th, 2008 2:15 pm

    Thanks so much Pam..always practical sensible advice. I love the idea of a partnership!
    I will certaily check out your friend Karen. Please tell Bob (Ivory) I said hello.

    Patricia Neely-Dorsey
    REFLECTIONS OF A MISSISSIPPI MAGNOLIA-A LIFE IN POEMS
    http://www.patricianeelydorsey.webs.com

  6. Mozell fleming on December 13th, 2008 5:46 pm

    Hello Ms. Pam
    Just wanted to thank you again for hooking me up with these wonderful people. You came through.

  7. Tee C. Royal on December 13th, 2008 6:52 pm

    LOL @ Pam. Thanks, sis, for your constant support over the years. I look forward to working with you more in the future. You need me…just holler!

    -Tee

  8. Charlotte Morris on December 13th, 2008 7:04 pm

    Pam,

    I am so sorry that I missed the opportunity to converse with you online. I am a big fan of yours and as always, you are sharing some amazing information. In 2009, I hope to apply some of your suggestions (particularly the ask your target market advice) to a project I plan to be working on.

    All the best,

    ~ Charlotte

  9. Joyce Dickerson on December 13th, 2008 7:13 pm

    your suggestions were so awesome.

  10. Wana on December 13th, 2008 10:22 pm

    These are great “secrets” not just for Christian authors but all of them. Do you find it harder to represent and promote Christian authors than those who don’t write Christian themed material?